Bitter Root Brewery

This project was created for a Hawaii-based start-up, Bitter Root Brewery. The goal was to design drink labels for two products: the original ginger beer and a non-alcoholic version. Each label was developed to feel cohesive while remaining visually distinct for easy product differentiation.

In addition to the label designs, I created a brand mascot for these drinks, Lil’ G, a ginger-inspired character used to add personality to the brand. Multiple stylistic variations of Lil’ G were designed to align with each drink label, reinforcing brand recognition while allowing flexibility across products.